Responsibilities:
- Design, implement, and optimize digital marketing campaigns in line with the firm\'s objectives.
- Develop and execute integrated marketing plans to increase brand awareness and generate prospects.
- Create engaging and relevant content for online platforms, including the website, social media, and newsletters.
- Collaborate with legal teams to translate complex legal concepts into accessible messages for the target audience.
- Optimize the website\'s natural search ranking (SEO) to enhance visibility on search engines.
- Manage paid search campaigns (SEM) to maximize return on investment.
- Monitor the performance of marketing campaigns and use data to adjust strategies.
- Prepare regular reports to evaluate the effectiveness of marketing activities and propose improvements.
- Stay informed about trends and developments in the field of digital marketing.
- Conduct competitive monitoring to identify opportunities and best practices in the sector.
Profile:
- Degree in marketing, communication, or a related field.
- Demonstrated experience in digital marketing, preferably in the legal or professional sector.
- Proficiency in digital marketing tools and platforms (Google Analytics, Meta Ads, Google AdSense, etc.).
- Excellent writing and communication skills.